Internet Marketing Programs and Solutions

Search Engine Optimization (SEO)
Get Higher Rankings

The primary way that people find information nowadays is by using online search engines. Gone are the days of the typical person flipping through the Yellow Pages to find a business. The vast majority of Internet users use Google -- according to the latest ComScore statistics, over 65 percent use it to find information. With that in mind, without being easily found on search engines and especially Google, a company is invisible to consumers.  Utilizing search engine optimization otherwise known as SEO should be an essential part of a company's online marketing program.

Website Creation Services
Get Seen Online

The Internet offers multiple ways to market your local businesses.  With our website creation services, you can get ranked on major search engines.  You can also pay to advertise on sponsored sections of the major search engines and on various websites that offer content that is complimentary to your service; this is commonly referred to as SEM or search engine marketing.  Companies that do not have a website are throwing away an inexpensive marketing opportunity that can reach the entire world. Of course, if you want to keep it local, your businesses can employ tactics called geo-targeting which will help you show your website more prominently to searchers in your local area.

Specialized Online Lead Generation
Grow Your Business

Today’s local businesses must start building inbound marketing strategies.  Online lead generation or inbound marketing is where companies focus on being searched by potential customers online, instead of searching for potential customers. The investment with inbound marketing strategies represents a fraction of the financial outlay of outbound approaches of TV, billboard, magazine and newspaper advertisements. Businesses with limited budgets can produce far greater results, and have a higher marketing ROI (return on investment), by adopting an aggressive online campaign predicated on producing qualified leads.

Online leads are more enticing to consumers than direct mail offers. With our agency, you can offer referral programs in order to increase the spread of interest in your business, not only on the Internet but also by word of mouth to local customers in your area. You can also offer special coupon codes and discounts to your online market. First time customers will quickly become repeat customers once you entice them to continue using your services with special online offers.

Search Engine Marketing (SEM)
Get Competitive

Many local business owners don't realize that the Internet offers some of the most effective local marketing tools available. Two of the best methods for promoting a local business website are search engine optimization (SEO) and pay-per-click advertising (PPC). A well-crafted combination of SEM/PPC for your local business website can send it into the stratosphere of search engine success.

If you are thinking that online marketing for your local business is a scattershot approach, think again. Recent web technology allows businesses to reach an international audience around the globe or just in certain geographic areas. You can even target your marketing just to searchers in your own nearby locale. It is called geo-tracking and it makes SEM and PPC more effective than ever for local businesses.

You can read more information about us, our management team, and partners to learn more about Marathon.  Take a look at our recent news and events and learn more about PestPac, QXpress, and ServiceCEO software.  

If your business is in the service industry and needs help with internet marketing solutions, contact Marathon Data Systems at 866-413-3498 or use our email form and contact us today.